How to Get Valuable Client Feedback

How to Get Valuable Client Feedback

You’ve wrapped up a project, shipped out an order, or sold an online course… did you know that there’s a quick and easy way to sell even more?

Gathering and sharing testimonials helps you build trust with potential new customers, become more valuable, and, ultimately, make more money.

The magic is in learning more about your ideal customer after each and every engagement. Getting feedback from your clients gives you tons of information about what they liked best while working with you. You’ll also gain valuable insight into what they felt were obstacles or roadblocks in reaching the goal they first had when hiring you (or buying from you, of course).

If you want to inspire potential customers, improve your business, and solidify the value of your work in a customer’s mind when you wrap up an engagement, then you need to solicit feedback in the right way.

Make it easy.

Create a simple way to get client feedback as you wrap up a project. The fewer steps there are, the more likely it is that you’ll get a response to your questions. And make sure that the only call-to-action in the message you send them is to send back their answers!

If you use a studio management tool, there’s probably a questionnaire feature you can use to get feedback. There’s also Typeform, a free tool for creating and sending stylish questionnaires. Even a simple email can do the trick… write a couple of sentences explaining what you’d like them to do, add your questions, and then tell them to hit reply and send back their answers.

Above all, simplicity is key in getting the feedback you need to understand what’s going well and what you might want to tweak.


Grab my list of testimonial questions!

Put your email in below to steal the feedback questions I use in my own business to get story-driven testimonials!


Leave a positive feeling.

When you start asking questions about how someone felt about your product or service, you’re definitely opening yourself up to criticism, right? That’s a good thing because you want to learn more about your customers. However, it’s important to ask questions in a positive way. You still want to leave everything on a high note for both of you!

For example, instead of asking what someone disliked about working with you or what they liked least, ask them what they found most difficult about the process. An even more positive way to ask the same question is something like, “is there anything you would like to focus on more when working together?” Phrasing your questions in a positive way is more likely to lead to honest feedback that also provides moments of overall positive self-reflection about the project. See what I mean?

Tell a story.

Testimonials that have a beginning, middle, and end show potential clients where your customer was before you, how you helped them reach their goals, and where they are now that you’re all done!

To get testimonials that tell a story, be sure to ask open-ended questions. Not only can you turn those kind of answers into engaging testimonials, but they also keep your client feeling upbeat and reflective. If you provide multiple-choice options for them in your feedback questionnaire, you might end up putting negative thoughts in their head that they wouldn’t have had otherwise.

Once you get your survey back, be sure to ask if you can use your client’s thoughts alongside a highlight of their brand. If you rework their feedback into a new story, make sure you OK it with them before you post it anywhere.

Want to see story-driven testimonials in the wild? Check out the ones in my portfolio!

Oh, and here’s a bonus tip… sometimes your client will write a whole bunch of good stuff. Feel free to ask them additional questions and turn that testimonial into a case study like this one!


Grab my list of testimonial questions!

Put your email in below to steal the feedback questions I use in my own business to get story-driven testimonials!


How to Get Valuable Client Feedback

horton-brand-strategy-how-to-be-happy-working-from-home

Tips & Tricks for Working from Home

Working from home has its challenges. Being alone all day can be draining. Sometimes the personal stuff and your business get all mixed up and cause boundary issues with everyone from clients to family members. But I still absolutely love everything about working from home, even on those less-than-ideal days when I’m sending logo concepts off to a client while also catching up on laundry.

If you’re struggling to enjoy your home office environment, here are five things that helped me cultivate an enthusiasm for being boss from home.

 

Tips & Tricks for Working from Home

Getting Dressed Every Day.

I know a lot of my fellow work-from-home bosses are in it for the PJ’s. But for some reason I just can’t channel my best self in loungewear. So one way that I make working from home work for me is by getting dressed every day.

Sure, my wardrobe has changed since my days in a “real” office. I don’t put on dress pants or heels. In fact, I’m usually barefoot all day. My go-to outfit is jeans and a casual top, or maybe a comfy dress in the summer. If I’m heading out somewhere that day I’ll usually throw on a favorite blazer and a couple pieces of jewelry to top it all off.

Keeping Consistent Work Hours.

I usually keep typical workday hours of 9am to 6pm because that’s what matches up with my husband’s schedule. What good is working for myself if I never get to spend time with him?

Your ideal hours might be different than mine. The important thing is keeping them consistent. Your productivity will increase when there are limits to how much you can work on your tasks. Consistent hours also sets boundaries around when clients can expect to have your attention.


Join the FREE 30 Day Focused Brand Challenge:

Tie up the loose ends of your brand so you can prove your value and attract more customers. Sign up and get started today!


Making Your Home Office Your Happy Place.

The moment I walked through the door of my home office in Memphis, I knew I was in boss mode. Making that space my own was a huge mindset shift. The best part was that all I needed was the help of a friend with an eye for design, a coat of paint, and a hundred bucks!

I’ve carried that happy place vibe over to Shanghai. On the walls are some favorite art prints. All the ugly office supplies are hidden away. I have two different work areas to move between when I need a little change of scenery but don’t want to leave the house.

If you’re happy to be in the place where you work it will show up in your work!

Dealing with Loneliness and Cabin Fever.

Working from home can cause a bit of cabin fever. There are days I really want to be around other creative folks.

Back in Memphis, I used to pop over to a local coworking space for creative entrepreneurs I helped launch on days when getting out and about made sense for my workload, I’d end up bouncing around ideas with other coworkers and soaking up the creative energy. These days I try to recreate that vibe by chatting with my REVELinBiz mastermind ladies throughout the day or setting up Skype chats with other creatives so we can talk shop.

Attending local creative events or workshops can also do the trick. If you really want to keep up a constant level of good creative vibes, a collaborative side project is a great remedy for the work-from-home loneliness.

Be a good boss.

I heard somewhere that people don’t quit jobs. They quit bosses. We must remember that we’re our own boss. So shouldn’t we be a good one?

Feeling under the weather? Call in sick. Want a tool that would help you do your job better? Surely a good boss would approve that. Job well done? Reward your best employee for their hard work.

If you’ve been feeling stuck in rut working from home, I hope these tips will help you cultivate a new love for your work environment!


Join the FREE 30 Day Focused Brand Challenge:

Tie up the loose ends of your brand so you can prove your value and attract more customers. Sign up and get started today!


Tips & Tricks for Working from Home