how-you-know-to-rebrand-brand-refresh-business-strategy

How You Know It’s Time to Upgrade Your Brand

Have you ever found yourself hesitant to go after an opportunity or put something new out for your audience because of that nagging little feeling that all your ducks aren’t in a row? That something’s just a little bit off inside your business? It’s a big enough problem that you’re afraid to waste the chance for more exposure… maybe you’re even afraid to start blogging or sharing your new product on social media. You’re waiting for everything to feel just right before emailing those ideal clients you’re dying to work with…. That is NOT a good situation to be in as a business owner. And yeah, I know how it feels – kind of like you’re trapped, watching everyone else get the recognition, clients, and sales that you want so badly.     Sometimes we just have to get over ourselves and repeat “done is better than perfect” each morning. But other times that disconnect we feel is real. That’s what we’re going to dig into today – how to know when it’s time to upgrade your brand. What does upgrading your brand really mean? Well, there are different levels of revamping things. The most intense is to do a rebrand, which is the direction you would go in if your audience has drastically changed or you’re switching your business direction completely. But today we’re going to stick to upgrading your brand, which I like to think of as re-approaching certain elements of your band that need a bit of a refresh. You’ll know your brand needs an upgrade when you feel growing pains or resistance to visibility. When you started your business, you likely made baby steps with your brand. Maybe you got a recent design school graduate to do your logo and you DIY’d a website. Your business …

caitlin-horton-brand-keywords-for-branding

Using Keywords to Craft a Cohesive Brand

Presenting your brand through cohesive visuals and a consistent voice is easier said than done. Especially for busy entrepreneurs doing pretty much everything themselves, amiright? That’s why discovering your five brand keywords is so important. These five magic words will inspire your visuals, craft your content, and define your voice. To figure out your brand keywords, we need to start with your brand story. Your brand story is a short narrative that describes who  you are, what you do, who you serve, and what your brand experience is like. If you started your business because of an important life event or meaningful experience, include that too. Finally, you should make sure to touch on the outcomes a client or customer gets from your business. No need to be too overwhelmed by this! It’s just writing a little story. Heck, a paragraph might be all you need! Take action! Grab the brand keyword worksheet by signing up below: Check your email to confirm your access and download the fillable PDF. Got it? Let’s get started! Do a little writing. Grab a piece of paper and a pen or download the free brand keywords worksheet. Now, I usually say you should write in first person as much as possible. However, for this little story, I suggest using third person in order to “step outside of yourself.” Here’s an example of a brief brand story: Mandy is a clothing designer and personal stylist for women on the cutting edge of fashion. Everyone either love her looks or they hate them. There’s no in-between. Her clients are typically high powered women who want their inward confidence to show on the outside. When she’s not designing her own line, she’s searching everywhere from thrift shops to the most exclusive boutiques to find new pieces for …