Horton Brand Strategy How to Confidently Raise Your Rates

How to Confidently Raise Your Rates

No matter where you’re at in business, you should be thinking about that next level. Growth doesn’t necessarily mean hiring people to work for you or offering new services. It can just as well be a strategic plan for building your expertise in a particular area and continuously building your own niche in a particular market. Either way, though, your growth plan should include increasing revenue. Our discussion here about raising prices works for service and product businesses, so hang tight even if I say “rates” or seem to focus more on service-based businesses. Your business may even be a blend of these two models… all of this works for you too! So, how to grow revenue? Well, one way is to raise your prices. Real quickly though… a sidenote: You might realize that you’re charging way less than other folks your ideal customer would be attracted to and you’re okay with that. If you want to stay on the low end of the market, though, you must to do two things very well. First, you have to work really hard to show your expertise and build trust with your potential customers because many people think the lowest price means not as good. Second, you have to focus on doing a high volume of work (or selling a high volume of things) if you’re going to price at the lower end of your market. I know of an artist whose business model works like this and he does really well. But you better believe he’s booking a lot of shows and festivals and is in the studio churning out paintings like there’s tomorrow! Contrast that to a fine artist who charges hundreds (or even thousands) for one piece. He’s likely painting a lot less… and his marketing strategies are going …

Three Surprising Things You Can Automate in Your Business Today Horton Brand Strategy

Three Surprising Things You Can Automate in Your Business Today

Things pile up really quickly when you’re running everything manually in your business. Heck, things pile up quickly even when you’ve made a dent in the whole automation thing! There are tons of articles out there with lists of tools and resources to help you do things like schedule out your social media in advance, manage projects, etc. I recommend that you Google those and take a look one of these days. Because I’m not giving you a list of tools and apps in this post (you can find those over here where I open up my entire creative toolbox for you). Buckle up for this one because I’m sharing three things you can automate in your business right now – today – that just might surprise you. Automate your goal setting. Crafting an inspiring vision for where you’re heading and setting strategic goals to get there are things every savvy business owner is doing. There are lots of methods, tools, and tactics for doing both of these tasks. So many, in fact, that it’s pretty overwhelming to actually sit down and do the thing. That’s where automation comes in. Set aside a little bit of time to research some of the top goal setting methodologies. Choose one that you think you will actually implement… meaning that it needs to connect with how you run your business and what your strengths and weaknesses are. Then stick with it. Instead of reinventing the wheel or using some hacked together DIY method, you’ll be working within a framework that’s already provided results to many other people. When you choose a tried-and-true method of setting (and reaching) goals effectively, you free up your brain space to think strategically and then buckle down and do the work. Here’s a personal example: I chose the …