Three Surprising Things You Can Automate in Your Business Today Horton Brand Strategy

Three Surprising Things You Can Automate in Your Business Today

Things pile up really quickly when you’re running everything manually in your business. Heck, things pile up quickly even when you’ve made a dent in the whole automation thing! When you’re trying to build a business with heart, one that hopes the change the world and support those in need, it can be even more frustrating to get mired down in the day-to-day. Of course, there are tons of articles out there with lists of tools and resources to help you do things like schedule out your social media in advance, manage projects, etc. I recommend that you Google those and take a look one of these days. Because I’m not giving you a list of tools and apps in this post (you can find in my entire creative toolbox). Buckle up for this one because I’m sharing three things you can automate in your change maker business right now – today – that just might surprise you. Automate your goal setting. Crafting an inspiring vision for where you’re heading, who (or what) you’re helping, and setting strategic goals to get there are things every savvy business owner is doing. There are lots of methods, tools, and tactics for doing both of these tasks. So many, in fact, that it’s pretty overwhelming to actually sit down and do the thing. That’s where automation comes in. Set aside a little bit of time to research some of the top goal setting methodologies. Choose one that you think you will actually implement… meaning that it needs to connect with how you run your business and what your strengths and weaknesses are. Then stick with it. Instead of reinventing the wheel or using some hacked together DIY method, you’ll be working within a framework that’s already provided results to many other people. When …

Horton Brand Strategy Stop Trying to Charge What You're Worth

Stop Trying to Charge What You’re Worth

You’ve heard it over and over, especially if you’re in the online business world… it’s a phrase that seems to feel so powerful when shouted from the rooftops (or into a podcast mic). But in reality, it’s a terrible way to think about money. Have you guessed it yet? It’s “charge what you’re worth.” I’m sure a lot of the business folks you look up to have used that phrase. But frankly, I really hate it. Because my value as a person is not tied to how much I charge for my services… and neither is yours! I understand the heart and the intentions behind using this phrase. I do. But it’s still a problem. Because it ignores the fact that your products and services do exist within a market. Being smart about pricing means understanding your market and where your work falls within the business landscape. And answering those questions has NOTHING to do with your personal worth. Instead of trying to put a dollar amount on your worth, you should be putting a dollar amount on your WORK’s worth. And, in particular, what your work is worth to your client. The first step to figuring out what your work is worth is to survey the business landscape. How much experience do you have and what unique qualities do you bring to your work? How does that compare to similar businesses out there? Analyzing what others in your space are offering, and how they’re offering it, can help you assess appropriate pricing. But you don’t have to feel locked down into setting your prices based on other people… if you want to charge more, for example, identify gaps in what they’re doing and fill those in your own unique way for your ideal customer. Adding more value means adding …