creating-editorial-calendar-content

Creating a Manageable Content Calendar

You might love your blog for its SEO and expertise building potential. You might prefer “micro blogging” on Instagram. Or you could be reading this because you want to share all the good stuff with your email list, but you’re running out of stuff to say. Whichever way you prefer to share, creating a manageable content calendar is all about helping you set up a system to share consistently… while staying sane! A content calendar that encourages you to keep sharing consistently requires: a list of topics that relate to your brand ways to your share your content in multiple ways a repeatable process for creating and sharing content Figure out what to share. Deciding what to blog and email about on a regular basis can be tough. You want your topics to be on brand and lead to customers, clients, and collaborations. At the same time, it can get really old writing about the same stuff all the time. Loving all this systems stuff? Ready to implement it all for your business? Sign up to get your very own Client Kit suite designed for you in a snap. Before doing any kind of content brainstorming, you should develop your brand keywords. These five words become your content “buckets.” Everything you write and share should relate to one of those keywords in some way. This keeps your content narrow enough to relate to your brand and wide enough to give you enough interesting things to write about. A manageable content calendar requires that you focus on content you actually enjoy putting the time in to writing about. You don’t have to teach what you do. You don’t have to make every post relate to a particular product or device you offer. Instead, think about the topics your customer is interested …

Greeting Your Ideal Clients with a Welcome Kit

You open up your inbox and – praise hands – there’s a new client inquiry awaiting your eager eyes. You skip all the other messages to open the email. Your client seems excited about hiring you to design a website, create customized artwork for their home, or work with you to coach them through growing their business. Even better, you’re excited about your potential new client. What should you do next? If you provide specialized products or services of any kind, your first move should be sending your new lead a Welcome Kit. A Welcome Kit is a delightfully simple way to introduce yourself and your business to a potential customer. This well-designed, branded PDF document is a key element of a successful sales process because it: • helps your client understand if the two of you would be a good fit to work together • educates your client on the details of your services and how you provide them • encourages them to take action if they like what they see Sending a Welcome Kit will not only impress a potential customer, it will also save you time. For example, if you explain all your “housekeeping” info via your Welcome Kit, you can get down to business right away on those free consult calls. Even if your services don’t require consult calls, a Welcome Kit can prevent a lot of headaches down the road. The perfect Welcome Kit will often save you from a client who’s a bad fit. The education you provide through your Welcome Kit will ensure every client fully understands what they get (and don’t get) by working with you. Your Welcome Kit should include certain resources that engage your ideal clients in the information-seeking stage of their buying process. Introduce your business. Here’s where you can …