How to Get Valuable Client Feedback

How to Get Valuable Client Feedback

You’ve wrapped up a project, shipped out an order, or sold an online course… did you know that there’s a quick and easy way to sell even more? Gathering and sharing testimonials helps you build trust with potential new customers, become more valuable, and, ultimately, make more money. The magic is in learning more about your ideal customer after each and every engagement. Getting feedback from your clients gives you tons of information about what they liked best while working with you. You’ll also gain valuable insight into what they felt were obstacles or roadblocks in reaching the goal they first had when hiring you (or buying from you, of course). If you want to inspire potential customers, improve your business, and solidify the value of your work in a customer’s mind when you wrap up an engagement, then you need to solicit feedback in the right way. Make it easy. Create a simple way to get client feedback as you wrap up a project. The fewer steps there are, the more likely it is that you’ll get a response to your questions. And make sure that the only call-to-action in the message you send them is to send back their answers! If you use a studio management tool, there’s probably a questionnaire feature you can use to get feedback. There’s also Typeform, a free tool for creating and sending stylish questionnaires. Even a simple email can do the trick… write a couple of sentences explaining what you’d like them to do, add your questions, and then tell them to hit reply and send back their answers. Above all, simplicity is key in getting the feedback you need to understand what’s going well and what you might want to tweak. Grab my list of testimonial questions! Put your email in …

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Creating a Manageable Content Calendar

You might love your blog for its SEO and expertise building potential. You might prefer “micro blogging” on Instagram. Or you could be reading this because you want to share all the good stuff with your email list, but you’re running out of stuff to say. Whichever way you prefer to share, creating a manageable content calendar is all about helping you set up a system to share consistently… while staying sane! A content calendar that encourages you to keep sharing consistently requires: a list of topics that relate to your brand ways to your share your content in multiple ways a repeatable process for creating and sharing content Figure out what to share. Deciding what to blog and email about on a regular basis can be tough. You want your topics to be on brand and lead to customers, clients, and collaborations. At the same time, it can get really old writing about the same stuff all the time. Loving all this systems stuff? Ready to implement it all for your business? Sign up to get your very own Client Kit suite designed for you in a snap. Before doing any kind of content brainstorming, you should develop your brand keywords. These five words become your content “buckets.” Everything you write and share should relate to one of those keywords in some way. This keeps your content narrow enough to relate to your brand and wide enough to give you enough interesting things to write about. A manageable content calendar requires that you focus on content you actually enjoy putting the time in to writing about. You don’t have to teach what you do. You don’t have to make every post relate to a particular product or device you offer. Instead, think about the topics your customer is interested …