Greeting Your Ideal Clients with a Welcome Kit

You open up your inbox and – praise hands – there’s a new client inquiry awaiting your eager eyes. You skip all the other messages to open the email. Your client seems excited about hiring you to design a website, create customized artwork for their home, or work with you to coach them through growing their business. Even better, you’re excited about your potential new client. What should you do next? If you provide specialized products or services of any kind, your first move should be sending your new lead a Welcome Kit. A Welcome Kit is a delightfully simple way to introduce yourself and your business to a potential customer. This well-designed, branded PDF document is a key element of a successful sales process because it: • helps your client understand if the two of you would be a good fit to work together • educates your client on the details of your services and how you provide them • encourages them to take action if they like what they see Sending a Welcome Kit will not only impress a potential customer, it will also save you time. For example, if you explain all your “housekeeping” info via your Welcome Kit, you can get down to business right away on those free consult calls. Even if your services don’t require consult calls, a Welcome Kit can prevent a lot of headaches down the road. The perfect Welcome Kit will often save you from a client who’s a bad fit. The education you provide through your Welcome Kit will ensure every client fully understands what they get (and don’t get) by working with you. Your Welcome Kit should include certain resources that engage your ideal clients in the information-seeking stage of their buying process. Introduce your business. Here’s where you can …

Tools You Need for a Successful Instagram Giveaway

Running a giveaway or promotion for your business can introduce a whole new audience and bring new traffic to your brand. It can also raise awareness for your favorite causes. But, they can be overwhelming to organize, promote and follow through on. While you can run a giveaway on a number of different platforms, today I’m sharing a bit about the world of Instagram giveaways. Read on for all the rules, tools, and tricks you need to know for running your own. The first thing to do is decide which type of giveaway is right for you. You can use Instagram to host a giveaway all by yourself or you can go big and team up with others to create a loop giveaway. A regular giveaway works best if the prize is a product or service from your own business or you’re highlighting another business by giving away something of theirs. You could also give away a product related to your business if you only offer services that aren’t suitable as prizes for whatever reason. These promos are easy to organize and allow you to get familiar with the giveaway world. However, it’s hard to reach new folks — unless you make it a rule that they have to share the post in order to enter. With a loop giveaway, you’d team up with multiple business owners to give something away. Everyone involved with the giveaway posts the same image at the same time. Typically each person tags another person in this image… this series of tags is what makes the loop. In your post caption, you instruct anyone who wants to enter to “follow” all of the accounts in the loop. These promos take a lot of organization and can come off a bit spammy. However, they can lead …