bluff-city-soul-collective-memphis

Recap // Bluff City Soul Collective

Bluff City Soul Collective is a group of young, soulful musicians who play everything from the Levitt Shell to corporate events. The Collective’s bass player, Christian Underwood, came to me shortly after forming the band because he knew a strong brand and web presence were necessary investments in the group’s success. Christian and the rest of the band members saw that they were gaining momentum, recognition, and landing some great gigs. However, without a strong online presence, interested people couldn’t find out much about them. “I went with Caitlin because I was really impressed with Studio688’s display and presentation and I found out that she was the one who did it. Then I saw some of her other work and quickly made my decision.” –Christian Underwood The unique aspects of the band, primarily their immense talent and eclectic mix of inspirations and backgrounds, came out during the brand discovery process. You can have the Collective play at your event, but they’re more than your typical party band. They are some of the most talented musicians in the city. “Caitlin took my vision, even when it was a little unclear, and brought it to life. The process was very beneficial because it helped me really get an idea of what my goals were. It made me think about those goals more than I had before. I’m most excited about the next step: marketing.” –Christian Underwood Once Christian and I identified a clear brand direction, the Collective worked with Horton Brand Strategy preferred partners Shelby Wilson and Lisa Mac on shooting a promotional video and creating images for their website. I was on set to make sure we captured the unique musicianship and fresh, young vibe of the Collective. And I never want to miss a collaboration day at the studio! Even …

sam-finley-memphis-content-writer

Recap // Sam Finley

I met Sam at the launch party for Studio688, a creative coworking space I helped found in Midtown Memphis. Right away I learned how passionate she is about writing, particularly storytelling. A couple of days later I followed up with her in hopes that she would be one of the first contributing writers for Memphis Type History (my book and blog project). She said yes and the result was our most popular post ever – shared almost 2,000 times! Soon thereafter, she became the resident blogger at Studio688. She also decided to launch her own business to do what she loved – crafting story style content for world changers. Thankfully she chose me to take this journey with her. While I feel a bit “aww shucks” about what Sam has to say about working with me, I think reading her own words gives a fuller picture than I could ever provide about this project. So, I’m going to let her take it from here! I’ve known for a long time that I wanted to “go it alone” in business, but I never knew how. I didn’t know where to start, so, for a long time, I didn’t start. Before this collaboration, I knew my strengths but nothing else. I was stuck in neutral. In the beginning, being that I didn’t know where to begin, I had a hard time narrowing down my ideas. I had so, so many ideas and didn’t know how to decipher the difference between my personal likes and my brand’s identity. Caitlin helped me narrow down my ideas and get to the heart of my brand. We started from scratch. Together, we crafted my brand and my business, as a whole. This was a defined, well-thought out, step-by-step process. Working in this way helped me build …