You’ve wrapped up a project, shipped out an order, or sold an online course… did you know that there’s a quick and easy way to sell even more?
Gathering and sharing testimonials helps you build trust with potential new customers, become more valuable, and, ultimately, make more money.
The magic is in learning more about your ideal customer after each and every engagement. Getting feedback from your clients gives you tons of information about what they liked best while working with you. You’ll also gain valuable insight into what they felt were obstacles or roadblocks in reaching the goal they first had when hiring you (or buying from you, of course).
If you want to inspire potential customers, improve your business, and solidify the value of your work in a customer’s mind when you wrap up an engagement, then you need to solicit feedback in the right way.
Make it easy.
Create a simple way to get client feedback as you wrap up a project. The fewer steps there are, the more likely it is that you’ll get a response to your questions. And make sure that the only call-to-action in the message you send them is to send back their answers!
If you use a studio management tool, there’s probably a questionnaire feature you can use to get feedback. There’s also Typeform, a free tool for creating and sending stylish questionnaires. Even a simple email can do the trick… write a couple of sentences explaining what you’d like them to do, add your questions, and then tell them to hit reply and send back their answers.
Above all, simplicity is key in getting the feedback you need to understand what’s going well and what you might want to tweak.
Leave a positive feeling.
When you start asking questions about how someone felt about your product or service, you’re definitely opening yourself up to criticism, right? That’s a good thing because you want to learn more about your customers. However, it’s important to ask questions in a positive way. You still want to leave everything on a high note for both of you!
For example, instead of asking what someone disliked about working with you or what they liked least, ask them what they found most difficult about the process. An even more positive way to ask the same question is something like, “is there anything you would like to focus on more when working together?” Phrasing your questions in a positive way is more likely to lead to honest feedback that also provides moments of overall positive self-reflection about the project. See what I mean?
Tell a story.
Testimonials that have a beginning, middle, and end show potential clients where your customer was before you, how you helped them reach their goals, and where they are now that you’re all done!
To get testimonials that tell a story, be sure to ask open-ended questions. Not only can you turn those kind of answers into engaging testimonials, but they also keep your client feeling upbeat and reflective. If you provide multiple-choice options for them in your feedback questionnaire, you might end up putting negative thoughts in their head that they wouldn’t have had otherwise.
Once you get your survey back, be sure to ask if you can use your client’s thoughts alongside a highlight of their brand. If you rework their feedback into a new story, make sure you OK it with them before you post it anywhere.
Want to see story-driven testimonials in the wild? Check out the ones in my portfolio!
Oh, and here’s a bonus tip… sometimes your client will write a whole bunch of good stuff. Feel free to ask them additional questions and turn that testimonial into a case study like this one!